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Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Wednesday, September 10, 2008

How to Monetize Your Free Website

For some time now I have been aggressively marketing my Geocities website without the prospect of any financial return. The site is content based so I did not expect to generate any product sales and neither was I able to lure potential
sponsors.

But that has quietly changed. Google has decided to reward webmasters with quality free websites the chance to rake in some cash for their hard work. Google’s contextual advertising program Adsense has been around since June 2003. Back then the program was open only to webmasters with their own domain names and many quickly took up the opportunity to cash in on their labor of love sites.

When the Big G announced that they were expanding Adsense to accommodate free sites, some people scoffed at the idea because they believe that freebie sites are full of junk. I first learnt of this move while browsing around a few webmaster forums and to my surprise some persons were against this move by Google. I believe that Google’s intention is to bring in as much as possible quality websites under the Adsense umbrella.

My first application for Adsense was rejected and I got an explanation stating that my site was still under construction. I thought that this was a mistake so I reapplied the same day and got accepted. Right away I was able to log in to my account and start putting the code for the ads on my pages.

The control panel is easy to understand and Google provides stats and figures in order for you to track your performance. You can also add Adsense for search where visitors can search the web or your site and you get compensated everytime someone clicks on the ads displayed. Developing content sites is key to success in Adsense. Why? Because Google’s technology uses the content of each page to guess which ads are most suitable.

The higher the quality of the content, the higher quality and paying ads you will attract. Please note that getting accepted into Adsense does not guarantee that you will receive a check from them. Your success depends on many factors. Some of them include the number of visitors, the placement of the ads, the value of the keywords on the page where the ads are shown and how many persons who will clickthru on the Adsense ad panel.

For those with unscrupulous minds, Google has ways and means to find out where each ad click is originating from. Therefore no click spamming. Adsense is a win-win situation for all the players involved. It benefits the visitors with additional information, the search engines because of higher quality websites and you with a check every month. It makes perfect sense to make dollars with Adsense. With this source of revenue, you can upgraded your website and take it to it’s full potential.

Article Source: http://EzineArticles.com/

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SEO for AdSense Sites

SEO, or Search Engine Optimization, plays an important role in advertising a website. This is how you get a higher listing in the search results, when keywords that are relevant to your website are searched for. The more optimized your site is, the higher it will be in the search engine results.

This brings what is known as natural search traffic to your website. Natural search traffic means that someone found your site in the search engine results because it was naturally listed high enough for them to find it. You didn’t pay to get it listed higher.

There are two types of SEO: on site and offsite. Off site is the easiest to explain, and all it entails is getting inbound links to your site. This means that you get a link to your site listed on other people’s websites.

However, they must be quality links for the search engines to pay any attention to them. You want to get your link on sites that are important. The search engine considers sites that have a high Google page rank, and a low Alexa rank important.

The more quality inbound links you get, the more important your own site becomes, as far as the search engines are concerned. Above all, do not use link farms, and avoid reciprocal linking. You can get your link on sites by participating in the forums with a signature file, or by commenting on blogs and such.

When you are getting links on other sites, mix it up. Don’t just link to your main page all the time. Search engines become more interested when they see multiple sites linking to various pages on your site, instead of just the main one. Build inbound links slowly. Search engines become suspicious when you get too many inbound links too fast!

There are numerous elements of on site SEO. First, you want very clean HTML code. Search engines don’t like messy code that contains numerous errors. Use an HTML code validator to check your code.

Make sure that you use your keywords appropriately. First, you should have a keyword density of 2 to 3%. If there are 1200 words on the page, your keyword should appear 24 to 36 times in that content.

Use your keywords in all ‘alt’ tags. There are alt tags for tables, graphics, and links. Also use your keywords in the ‘title’ tag which is in the ‘head’ tag at the top of the code. Search engines love links. Remember this. Do some internal linking in your content, using text links.

When linking, avoid linking words like ‘here’ or ‘click here.’ This does nothing for SEO. Instead, for example if your keyword was weight loss, you might have a link that says ‘weight loss information for women over 40.’ Make sure that you put your keywords in bold letters, and use the H1 or H2 tags for your titles and subtitles, which should also contain your keywords.

Build a site map, upload it to your server, and link to it on all of your pages. Search engines love site maps. In fact, Google makes it easy to create a free site map that you can use for your site.

Do not use any hidden text. Do not spam your keywords. Use them in natural ways. Write natural sentences. Search engines are very hard to fool, and if you use ‘black hat’ SEO techniques, the search engine spiders will simply stop visiting, and your site won’t get listed!

Finally, do not use any content on your site that can be found elsewhere. All of your content must be original, or the search engine will view it as duplicate content, and ignore it.

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Tuesday, June 3, 2008

The Secret To Getting Listed In Google In Under 24 Hours - Guaranteed

You may or may not have heard pepole claim they can get listed in Google in only 1 day. It seems that
nearly 100% of the people you run across in forums act like in order to get indexed by Google in 24
hours is some miracle feat that can only be accomplished by doing some "top secret" marketing tactic or
advanced optimization strategy,
Well, the truth of the matter is...
Getting listed in Google in under a day is quite easy!
First let's talk about what NOT to do. This drives me absolutely crazy when I see people doing this, and is
actually what I did at one time as well. The following URL probably looks familiar to you:
http://www.google.com/addurl.html

This is Google's actual website submission form. They state that you can use this form to submit your
website to their index of websites and it can take up to 6 weeks for your website to be placed into their index.
I don't know about you, but 4 weeks is a heck of a long time to just wait for your website to be placed in their
index rotation, let alone get a top ranking!
Never Use The Google Submission Form!
You should never use this form, or any other of the top search engine's submission forms. These search
engines include Yahoo, MSN, Altavista, Alltheweb.
So, how do you get your website indexed within 24 hours?
Let's stick with our weight loss website for now, and I will take you through the steps you'll need to do to get
indexed by Google in under 24 hours, guaranteed.
l Go to Google and enter the broadest keyword you can think of that's related to your website. In our
example, it will be "weight loss". Once you've done this, you'll see a list of Google results.
l Browse through each website and pay particluar attention to the Google Page Rank of the website.
Note: Google Page Rank is measured by the number of websites and the "importance" of those websites
that link to your website. In general, the more websites that link to your website, the higher your Page Rank
will be.
l So, as you're looking at these top ranked websites for the search term "weight loss", you should try
to find websites with a Page Rank of 6 or higher.
l Once you've found several websites like this, you should check and see whether or not they have
links pages. Usually you'll see links from their index page that say (resources, links, related sites,
etc.) Now, you need to search their website for their contact information.
l Once you find their contact information you should send them an email asking if they will link to your
website in return for you linking back to their website. If you do this correctly and professionally, they
will respond and will place a link on their website to yours.
If you can manage to get 1 PR6 website to link to your website, you will be indexed by Google in under 3
days. If you can get 1 PR7 website to link to you, then you will be in Google's index in under 24 hours!
Sometimes persuading the higher page rank websites is pretty tough, so there's another option you can
pursue and that is ...
Purchasing Text Links - But For Only 1 Month
Purchasing links from high Page Rank websites. The easiest and fastest way to do this is to visit 1 of the
many link purchasing websites. Here are a few of the better ones:
1. http://www.textlinkbrokers.com (I personally work with them and they are very good.)
2. http:///www.text-link-ads.com
3. http://www.linkadage.com
Many times you can purchase 1 PR7 link for a 1 month time period for, say, $150. After the month is up,
there is no need to renew because you are already in Google's index! So, basically by paying $150 you can
be indexed by Google within 24 hours, with no work on your part.
There is a catch. During this month period there is 1 thing you MUST do or spending $150 will be a
complete waste and you won't see any benefit from spending your money.

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How changing 1 onpage optimization factor can boost your rankings by over 350 positions Session 2

and the html code would look like this h-one "How changing 1 onpage optimization factor can boost your
rankings by over 350 positions!" h-one
Of course, I would have changed my lesson title to contain my main keyword if I was actually trying to
optimize this page for Google. Also, if possible, it's ideal if you can include ONLY your main keyword within
the h1 header tags. h-one Weight Loss Story h-one would be perfect.

Add h-two header tags
Next, we'll need to create an h-two header tag. This can be thought of as a sub heading for our webpage.
You should place your 2nd most important keyword in the h-two header tag. The h-two tag should be placed
somewhere towards the top half of your webpage.
A good h-two header tag for our example would be:
l h-two safe weight loss h-two (Usually it's best to place your primary keyword in your h-two tags and
your secondary keyword into the h-two tags.
After we've done this, we need to actually create the content for our webpage. When writing the content, try
to evenly sprinkle your main keywords throughout the copy. Don't overdo it though.
Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of
the keywords per 1-2 paragraphs, depending on how large your page is.
Tip: Make sure to mention your main keyword at the very top left and the very bottom right hand side of the
webpage. A trick I like to use is to include this in the copyright information line at the bottom of the website.
For our example, this would be a good example:
© 2005 copyright www.domain.com a weight loss story
Notice that it flows and doesn't really look too strange.
Bolding, italicizing and underlining ...
Once we've finished writing the copy, we should go through and bold, underline, or italicize some of the
keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps.
Properly include image tags ...
Next, click on the very top image of your webpage (This is usually your website's header graphic) and
include an image tag using the text "weight loss story header" if you're adding this alt text to your
website header graphic. Click on 2 more graphics throughout your webpage and enter your other 2
keywords, plus an extra word like "graphic" or "image"... For example, we would use "weight loss picture
graphic" and "safe weight loss image". This ensures that Google won't view this as spam.
Force Google To Read Your Keywords First!
Now, remember I stated above that Google views your webpage from top left, to bottom right? Well, in
general they do. But because most websites contain a left hand column which contains all of their
navigation links...
Google WILL View all of the text in the left hand column Before The Body of the webpage
How can you get around this? I've come up with a neat little trick that will ensure that Google reads the
actual body of your webpage before the left hand column containing your navigational links.
Here is what you need to do:
Rather than creating a table that looks like this:
| navigational links | You body text... |
You should create a table that looks like this:
| | |
|navigational links | You body text... |

By doing this, Google will read the top left hand row/column first... BUT will see that it is empty, so it will
then read the body of your webpage and then read the 2nd left hand row/column which contains
your navigational links! :-)
That's all there is to it!
In summary, I really want to point out the fact that, although good onpage optimization is something you'll
really want to do, it is NOT how you make dramatic changes in your search engine ranking!
This is one of the biggest misconceptions in the search engine world. Many believe that by getting your
keyword density just right, or by moving your keywords around on the page in just the right places, you'll
really move up in the search engines.
That is not the case at all. It is the offpage optimization factors that will get you high rankings. I will teach
you exactly what offpage optimization factors are, AND how to make sure you optimize these factors
perfectly for Google!

Read more.....

How Changing One Single Onpage Optimization Factor Can Boost Your Rankings By Over 350 Positions

Ok, so now we've selected our main 3 keywords:
l weight loss story
l weight loss picture
l safe weight loss
Notice that all of the keywords contain the word "weight loss". This will make things easier for us when we
begin to optimize our offpage ranking factors which you'll learn about later.
Let's Optimize Our Webpage ...
The first thing we need to do is select a page Title for our website.
The page title should:
Include ONLY our main keywords. The least amount of words you can place in the title, the more weight
Google will give to each of the keywords and the higher you will rank.

When creating your page title, it should not look like this:
l Welcome to our website!
It should not even look like this, which does containg our main keywords, but contains an unnecessary
number of words:
l weight loss story and weight loss picture and safe weight loss
Although that title isn't horrible and does contain all of your main keywords, you should do a couple of things
to cut down on words used.
This would be a perfect title for your webpage:
l Weight Loss Story | Safe Weight Loss Picture
Notice that I've:
l Taken out all of the "ands"
l Replaced one of the "ands" with a "|" character
l Combined the keywords "Safe Weight Loss" with "Weight Loss Picture"
l Always Combine Your Keyword When Possible to cut down on the total number
of words that are in your title!
Always Combine Your Keywords In The Page Title!
When Google looks at our title it will see all 3 of our keywords only. Combining keywords to cut down on
the total number of keywords displayed in the title is a great way to boost the strength of each individual
keyword, which will have an immediate impact on your ranking.
Add hone header tags
Next we'll need to add 1 hone header tag and place our most important keyword there.
The hone header tag should be as far towards the top of the page as possible. When Google reads a
webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page.
So, it's best to place your hone header tag on the top left hand or top/middle portion of your page. You can
think of an hone header tag as a title for whatever content you have on your page.

For example, the hone header tag of this lesson would be:
These could be possible keywords we should target to begin with. Once we have our list of 3 to 4 keywords,
we need to go to Google and check out the competition to see exactly how hard it will be to optimize for the
specified keyword.

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