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Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

Thursday, August 21, 2008

Increase your Bandwidth by 20%

Windows uses 20% of your bandwidth! Get it back

A nice little tweak for XP. Microsoft reserve 20% of your available bandwidth for their own purposes (suspect for updates and interrogating your machine etc..)

Here's how to get it back:


Click Start-->Run-->type "gpedit.msc" without the "

This opens the group policy editor. Then go to:

Local Computer Policy-->Computer Configuration-->Administrative Templates-->Network-->QOS Packet Scheduler-->Limit Reservable Bandwidth

Double click on Limit Reservable bandwidth. It will say it is not configured, but the truth is under the 'Explain' tab :

"By default, the Packet Scheduler limits the system to 20 percent of the bandwidth of a connection, but you can use this setting to override the default."

So the trick is to ENABLE reservable bandwidth, then set it to ZERO. This will allow the system to reserve nothing, rather than the default 20%.
works on XP Pro, and 2000
other OS not tested.

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Monday, August 18, 2008

Intel Says No To Vista For Good

Processor maker Intel is saying pass to Windows Vista, SP1 or no SP1, delivering a heavy blow to Microsoft. Service Pack 1 is a traditional milestone which catalyzes a boost in the adoption rate for Windows operating systems. And as far as Windows Vista Service Pack 1 is concerned, Microsoft is giving out all the right signs. SP1 enhances performance, compatibility, stability, reliability, support, interoperability and so on and so forth, but one thing it fails to improve is the public perception of the operating system. And the move from Intel, a close Microsoft partner, will without a doubt contribute to perpetuating the ill aura which has been orbiting around Vista since the business launched in November 2006.


According to The Inquirer and The NY Times, the giant chip maker has found Vista too much of a gambit. Intel has reportedly decided not to upgrade its infrastructure, comprising in excess of 80,000 computers to Windows Vista. Back in 2007, the leader of the processor market was among the first companies to say that no large scale Vista upgrades would be introduced until the release of SP1. Now that Service Pack 1 is generally available, Intel will skip Vista altogether.

However, Intel did consider upgrading to the latest Windows client. The chip maker's information technology staff put the benefits and the cost of a Vista migration in the balance. The conclusion, which Intel claims is not a move against Microsoft, is that no compelling case was identified in order to spawn a Vista adoption process. The CPU developer has already deployed Vista across some areas of the organization, but indicated that a company-wide implementation is out of the question for now.

While this situation could evolve in the benefit of Microsoft and Windows Vista, Intel is sticking with Windows XP for the time being and looking to Windows 7 for its next large scale Windows upgrade. The Redmond company has failed to comment on Intel's decision, but it is indicating that Vista adoption is not as disastrous as it might seem.

According to the software giant, Vista sold "over 100 million licenses in the first year," a number which since then has grown to more than 150 million units. Microsoft also claims that, in the business environment, Vista was "adopted as fast as Windows XP, [with] millions of enterprise seats deployed, and growing. [The latest Windows client is in fact] on pace to deploy faster than Windows XP". Still, Microsoft now has to count Intel's 80,000 computers out of the millions of enterprise seats of Vista, an image problem more than anything else.

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New Search Engine v.s Google

Google, Yahoo, and MSN need to take notice of a new search engine that has recently appeared on my radar screen. Scour.com is a great new social search engine that searches all the major engines and implements thumbs up and thumbs down rankings. The best part in all of this is that you get paid to use it. Thats correct, you get paid. Every time you place a search you earn points, once you hit certain levels they pay you cash money.

Personally I do a ton of searches in the course of a day so this is a great tool for me to use. I highly suggest you check it out and use it yourself. An extra $25 here and there never hurts right??

Scour.com

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Wednesday, May 7, 2008

Using Google AdWords to Increase your AdSense Profits

I had been using Google's AdSense program to generate some revenue from my various web sites. Prior to AdSense, I was never previously paid to run these and did so for a hobby. Overall I was pleased with the income I was generating. The only drawback was that I was always looking for ways to get people to my sites. I enjoyed working to bring in more visitors but felt that if I looked at my earnings vs. the hours I worked, the economics weren't making sense.
Then I figured out that certain sites were paying way more than the minimum .05 cents per click. I reasoned that if I could get pay visitors .05 - .10 to visit. Then if they clicked enough ads that paid much more than I paid, then AdWords could be a viable way to increase traffic to my sites

So I paid my $5.00 setup fee and added my two most profitable sites. That same day my traffic jumped dramatically and as I thought. Visitors who came in via AdWords were more likely to click other Google ads on my site. My conversions went up and I thought why not put all my sites on AdWords.
This was where some careful research was needed. I found that some sites I run had AdWords sponsors who were only bidding the minimum. Remember the concept was to under bid the advertisers on my sites. While my traffic skyrocketed, my expenses for a few sites seemed to outweigh any benefit. When my reports came in it was clear that I needed to use AdWords for only the sites that featured high bidding advertisers. This creates margin for those visitors who come in via paid ads but do not click to my own sponsored ads.
The exception would be if my site was offering a product or service. Then it would be well worth sticking with AdWords on those sites just to get more buying traffic. Because my sites are purely informational I had to watch carefully to ensure I was putting money into AdWords where it was working for me. In some cases I upped my bid on some keywords that were clearly bringing in steady traffic that converted well.
Google's new offering called WebSense may change this a bit. By allowing you to put Google's search form on your site and then paying if your visitors search off your site and click other sponsored links it may make those under performing sites profitable again. Time and further research will tell.
The moral of the story is that AdWords is a great way to dramatically increase your profits when using AdSense. Care needs to be taken to see that you are putting your money where it is most effective.

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6 Steps To Adsense Domination

When you make your living online, you realize the need for multiple streams of income.
One of the easiest and most lucrative ways to generate a secondary income, which also happens to be passive, is via Google’s AdSense program.
I’m sure you’ve read the claims of a few individuals generating five figure monthly incomes from AdSense. For many of you, I’m sure you are wondering why you aren’t making this same income yourself.
Well, wonder no more. If you follow my simple six step system, you will be well on your way to healthy AdSense profits within three months.
Are you ready? It’s now time to pay attention.

Step 1 – Preparation.
The key to making money with AdSense is all about numbers. BIG numbers!
Sure, there are a few people making serious money with less than ten sites, but these are the exception.
Your goal will be twenty-four sites in three months. That’s just TWO sites per week!
In order to accomplish this, I recommend one of the many available page generation tools available today.
Step 2 – Determine Your Markets.
In order to maximize AdSense income with only twenty-four sites, you must know which markets are paying well.
To break this down even further, you need to know which keywords within those markets are paying the most.
Step 3 – Register you domains.
Once you’ve identified and chosen your markets, you must register domains appropriate to those markets. For example, if your market is ‘Cabbage Patch Dolls’, a domain such as http://www.cabbage-patch-doll.com/ would be appropriate.
Step 4 – Create your site.
Using your favorite page generation software and keyword list, it’s time to develop your site. There are several key points to bear in mind when you develop these specifically for AdSense.
1. Format – Always use the large 336x280 large rectangle.
2. Border – Match the same color as your background.
3. Background color - Border – Match the same color as your background.
4. Link = "0000CC"
5. Color_url = "999999"
6. Color_text = "333333"
7. Position – Far left or center and just above the page fold (Top 25% of site)
Step 5 – Verify and track your site
Visit your site and make sure all links work and that the sites appear to your satisfaction. You should also check out the ads Google is displaying. Are they targeted to your primary high paying keyword? If not, recreate your site using your high paying keyword in a higher density throughout your site.
Make sure you track your AdSense format, position, and traffic with a tracking system specifically designed for AdSense. Once you know your stats, you can adjust for maximum click throughs and higher revenues.
Step 6 – Get your site listed in the search engines.
This is simple… no tricks involved. Simply rent links to your site. A PR7 or PR8 link will do the job.
While I’ve simplified the process here, you are now armed with enough information and resources to make some serious money with AdSense.

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Google WebSearch™ & Google AdSense. Yahoo!!!

The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.
Google now offers WebSearch™ allowing AdSense members to take the earning potential of their sites to an even higher level. Is it all about the money? For most I bet the answer will be “YES”, however, those who would say no can say so with confidence.
Google delivers the best search results on the web today. Don’t be surprised if the majority of your website users use it to search the web. They pride themselves on highly relevant search results with a clean and effective interface. They offer various filters to fine tune their results to allowing you to eliminate any unwanted sites from being displayed.

They have started a highly successful symbiotic relationship between Google and websites that many webmasters will be taking advantage of as soon as they hear the news. It is said time and time again how Google AdSense has transformed websites not geared towards earning income, into solid income producing businesses. Now with WebSearch™ it gets even better.
So what exactly is WebSearch™?
It’s using Google’s SiteSearch or Google’s WebSearch and displaying AdSense ads in the results and you earn income every time someone clicks on the ads. Lots of sites already use these features together or independently and them being able to monetize this is a sure plus. You are also able to customize your results page to some extent which includes full color customization as well as the ability to include your logo.
So how do I get it?
Well if you haven’t already done so you will need to create and AdSense account at Google AdSense and follow the steps.
If you already have an AdSense account then log in and click on Search Settings and you should be able to figure it out from there. They also offer reporting information which can also be filtered by channel and includes clicks, the number of queries and click through rate.
The verdict
If you answer yes to any of the following questions then there’s a good chance that Google’s WebSearch is for you:
1. Do you want to give your users a reason to stay on your site longer?
2. Have you ever wanted to offer web search from your site?
3. Do you want to be able to offer a site search feature to your users?
And last but not least
4. Do you want to increase the earning potential of your website? More popularly stated as… Do you want to make more money?
I’m not a betting man but I’d put my money on you answering yes to at least one of these.
Happy Google WebSearch™ing :-)

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Making Google Adsense Work For You

If you have been online for quiet some time you might have noticed those tiny ads on many websites with the little "ads by google" notice beneath them.
These ads are called "AdSense", they are paid advertisements and can be a very lucrative income source for the person posting them on his/her website.
Whenever someone visits your website Google displays these ads which are very targeted to your websites content. This is what its all about, since people come to your website with a specific interest Google will display ads reflecting that topic.
That means that any ad that is displayed fits the interest of the person viewing it. Since Google pays you for each click through this can be very lucrative if done right. Here are just a couple of examples on how you can get the most from AdSense.

Focusing on one specific topic helps increase your click through because the ads Google displays will be extremely targeted to the topic the person is already viewing.
For example you could make a website purely on growing flowers. People who visit your website are already interested in gardening and Google will likewise display ads on that topic.
A great tool to check which keywords might be shown by Google on your website is http://www.about-adsense.com/adsense-web-tool.html
The more targeted Google's ads are the more click through you will get and the more you will earn.
Search for the keywords that have the highest bids and optimize your website to them.
When you setup an account at http://www.adwords.com you can use Google’s keyword tool to view which keywords pull the most visitors and how much the advertisers are paying for each click. Some keywords are as much as $100 a click, think of what you earn when you optimize your website to them.
Next you optimize your sites content to these keywords, you can do this by either creating content yourself or by using other peoples content like for example articles from third parties which you can find at for example http://www.ezinearticles.com.
Remember its all about targeted content, the more targeted your content is the more target Google's ads will be and the more clicks you will generate.
Have fun!

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Getting Approved by AdSense in a Jiffy…

I don’t understand why everyone makes AdSense out to sound like some kind of devil. So far, I have a 100% approval rate for my consulting clients. You would think that we spend months developing the site to submit for approval – but to be honest; I spend less than a day (if that!)
What we found is that Google is not nearly as picky as they make themselves sound to be. The trick is to make your site in such a way that you are just providing content; we have found that the less selling you do on your approval site, the better.
Don’t worry, once you’re approved you can use that code wherever you want – so put it on other sites that sell later. But for the purposes of getting approved, try to limit to just content, content and more content!

Now, for the disclaimer before we start talking about how to get your site approved for Google AdSense. I am not a member of Google at all, everything I am about to say is all speculation and experience. I have helped over 50 clients get approved for Google AdSense without having even 1 of them not get approved – we have 100% approval rate on FIRST try.
All I am going to teach you is exactly what I do for them.
There are three main elements that I focus on when getting a client approved:
1. Site look and feel – Not that Google wants a $10,000 professionally designed website, but they also don’t want some piece of junk. Make sure to at LEAST have a presentable website – even if it is just a few tables and a solid background color. Avoid using tacky backgrounds or unprofessional color contrasts.
2. Content – The most important – Google believes in content. If you try to get a website with just a few pages approved, I don’t think you will have any luck. You need to have at least 15-20 pages, preferably, 15-20 pages of articles/resources, a.k.a. content.
3. Traffic – Many “experts” say that Google looks to see what kind of traffic you have and that they do not approve new sites with no traffic. My experience says that these experts are FULL of it. BUT, just to be safe, before you submit your site for approval – try to get your site some traffic.
Here are useful tips you need to make the entire approval process easier and quicker:
• Get content from article directories like www.goarticles.com – just put those articles in your site, getting 15-20 is easy.
• Before you submit your site for approval, post at some forums with your website’s link in the signature file – this will help you get some immediate traffic.
• Make a very simple website with 15-20 articles, a contact us page, a privacy policy and the typical disclaimer.
That’s it – you’re ready to get approved for Google AdSense. I know I made it sound too easy, but honestly, we have a track record that proves it. And remember, if you do not get approved, you can always fix things and try again.
So, stop waiting – apply now – Google AdSense is a great source of income.

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Google AdWords and AdSense - A Dynamic Small Business Marketing Duo

Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce you to two very powerful small business advertising options created by Google.
These two ingenious programs have all but revolutionized the way advertising is done on the web. Warning: If you are thinking..."web advertising isn't for me, I just need a few more clients around the block"...you better read this or be prepared to have your competitors eat your lunch.
Google AdSense - Again content is king at Google. This program allows web site "publishers" to add some code from Google and receive "content relevant" ads on their site from other site owners. Here is an example - those ads in the box on the right of the page are delivered by Google and are matched to the content on the page. When someone surfs to the page and decides to check out one of those ads, the web site owner earns a portion of the advertising revenue that Google collects.

The key here is that if you go to a site about quilting, you will see ads about quilting and not about dog grooming. I know this sounds so obvious but Google was the first to really figure this out.
This program has worked so well that some website owners are actually building content specific sites and paying for them solely through AdSense revenue. Small business owners should consider adding this feature to pages on their site for several reasons.
I've already mentioned the fact that there is money to be made, but what many site owners are finding is that because Google is so respected and because the ads are highly targeted...they are no longer looked at by surfers as ads, they are looked at as content.
Some will even go as far as to say that by putting the Google ads on your site you actually better your chances of higher rankings with Google. Google flatly denies this claim and I don't think it is true but I do know that Google AdSense ads should be on every small business owner's site. (Google AdSense)
~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Another Warning: This is somewhat complex stuff. This article is only meant to introduce you to the power of these programs. Check out Google Cash by Chris Carpenter for a deeper understanding of ways to make this work for you.
~ ~ ~ ~ ~ ~ ~ ~ ~ ~
Google AdWords - I've already talked about those ads you see on websites, well those ads need to come from somewhere don't they. AdWords is Google's program for advertisers.
Any site that wishes to participate bids for "keywords" that are relevant to their product, service, or site and then creates ads to attract hits. These ads show up on private websites, like this example, and on the right side of Google search results like this search for "Free sales letters and tools" As you can see from this Google search you received the content related sites that you searched for but you also get some related ads that are sponsored.
Now here is where Google is genius. Instead of simply subjecting surfers to any ads that anyone is willing to pay for, they actually police the ads that are running. On some pay per click programs, whoever is willing to pay to most wins. Google uses a performance model. In other words an ad that is the most relevant and therefore receives the most clicks will move ahead of an ad that may pay more but isn't as effective. This simple philosophy is why Google has quickly dominated the PPC world.
Okay...and now the really big innovation
Regional targeting. Google recently introduced a system that allows advertisers to target certain metropolitan markets only. In other words, a remodeling contractor who only wants to do kitchen remodels in say, Denver, can bid on the keyword phrase "kitchen remodel" and only have his ads show up for people who live in and around Denver.
The implication this has for local small business owners is staggering. In the example above, our Remodeler can now tap into highly targeted web traffic for pennies per lead. In my opinion, small business owner who learn the ins and outs of this medium will dominate their markets. (Google AdWords)
Look for more on this topic in the future.

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Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results.
Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Google's spider parses the AdServing website and serves ads that relate to the website's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites.
Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at:
• http://www.ring-tone-software.com (scroll to the bottom)
• http://www.ringtones-central.com (scroll to the bottom)
or
• http://www.police-central.com (download left side)
• http://www.police-supplies.com (scroll to the bottom)
Ads can be geo-targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available.
Channels
Google recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue.
Optimizing
Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively.
1. Web page content on pages that ads are served should be static not dynamic.
2. Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google
3. If the website contains frames, select the ‘framed page’ checkbox when generating the ad layout code for that website.
4. The body of the page and title of the page should contain contextual words that indicate a common theme on the web page.
Revenue Earned
Although Google doesn't disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.
AdSense Conclusion:
Overall, Google AdWords can provide great supplemental income to webmasters with content sites. Implementing and maintaining Google AdSense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters.

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The AdSense Factor

Google describes AdSense as “a fast and easy way for web site publishers of all sizes to display relevant Google ads on their web site’s content pages and earn money.” The AdSense ads displayed by Google on your site are matched to Google’s interpretation of the content theme of your site. In this manner, the AdSense ads will be of interest to your site visitors looking for the unique content your site offers to them.
AdSense is a system where Google places its AdWords ads on the content pages of non-Google web sites. It is a pay-per-click (PPC) service where webmasters are paid a portion of the revenue collected by Google from the advertisers. The advertiser pays Google a pre-determined amount each time a web site visitor clicks on an AdSense advertisement.

AdWords is the Source of AdSense Income
AdWords ads are the source of all the AdSense income you are able to generate. As a result, you need to fully understand the AdWords system in order to appreciate how the AdSense system works.
Google describes AdWords as “a quick and simple way to purchase highly targeted cost-per-click (CPC) advertising, regardless of your budget.” These paid ads (sponsored links) are displayed by Google on the search engine results page along with the non-paid (natural results) for a given keyword search.
In order to create a Google AdWords ad, it is necessary to specify what keyword or keyword phrase must be input by the visitor before your AdWords ad will be displayed. In addition, you need to set the maximum amount that you will pay to Google for each click on your AdWord.
There is a nominal activation fee but Google does not have a minimum monthly charge. Google provides an account Control Center that allows you to track the performance of your ad. The ad will be displayed within minutes to the searchers after your account billing information has been submitted to Google.
AdWords ads must adhere to specific Google requirements. The title can contain up to 25 characters, the ad text can have up to 70 characters and the display URL must be less than 36 characters.
AdWords Ranking
Google will rank an AdWords ad based on the maximum CPC, the click through rate (CTR) and the relevancy of the ad text. Google prefers relevant and well-targeted AdWords ads. Google determines ad placement using the value formula: CPC x CTR. The ad is placed higher as the valuation rises. It’s possible for an advertiser to have a high rank position with a low CPC if the CTR makes the value to Google higher than other ads with a higher CPC.
Google requires a minimum CTR in order to protect the AdWords program value for its users. The CTR of all AdWords ads are monitored by Google on a continuous basis. An under-performing AdWords ad may be disabled by Google if the CTR does not improve.
AdSense Program
You need to apply and be accepted by Google before you can display the AdSense ads on your web site. They are very particular about the sites that are eligible and accepted. Google’s name is on the ads and they cannot risk hurting the perceived value of the AdSense and AdWords programs.
Google requires you to comply with their program policies if your website is accepted into the AdSense program. Otherwise, your website may be dropped from the program.
Your site must be content-focused to be accepted. Google wants sites that offer high quality information or rich in relevant content. You should have lots of interesting and informative content for your site visitors.
As previously mentioned, AdSense is a program in which you get paid for your web site visitors clicking on targeted AdWords ads placed on your site. A click through is when a visitor clicks on one of the ads. The ads are placed in a display box that you put on your website in a location that earns you money.
You have a chance to make a significant amount of money if the AdSense box is placed in a strategic location on your site and you have sufficient targeted traffic.
The AdWords advertiser pays as little as $0.05 per click up to $100 per click depending on the unique keywords. The AdWords campaigns are usually budgeted for a specific period of time by the advertisers.
Contextual Advertising
Google uses proprietary algorithms to determine the content on each page of your web site with an AdSense box. It will identify the AdWords ads that are contextually relevant to your website visitors based on the content of your site. The identified AdWords ads are then displayed in your AdSense box. The ads on your site are the same ads that appear on the right side of a Google search results page for a specific keyword.
Contextual advertising is the process of displaying ads on a web site that are targeted to the individuals visiting the specific web site. The Google contextual advertising system scans the content text on your web site for keywords on each web page with the AdSense box. Google will display ads on each web page based on what it believes is the keyword theme for that specific page.

For example, if Google determines that the theme of a specific web site is about “fishing” then fishing-related AdWords ads will be displayed in the AdSense box. The ads about fishing are an approximate fit to the context or subject of the web page as determined by Google.
Monetize Your Content Rich Website
Every webmaster with high-quality and focused web page content can monetize their knowledge and expertise by using AdSense. You need interesting and informative content on your site in order to bring free and targeted traffic to your web site and capitalize on the AdSense model.
You can generate revenue on your AdSense website on a consistent basis if your web site has a focused theme with targeted traffic. It’s a good idea to have multiple pages with rich content on various topics that are centered around the specific theme of your website. Google can then target relevant ads to display on each web page that contains the AdSense box.
Google performs all the technological work for you to use the AdSense program. After your web site is accepted into the AdSense program, you obtain the HTML code to insert into your web pages from Google. The code will incorporate whatever specific customization you choose for the AdSense box.
It does not take very long before relevant ads appear on your web pages. If the ads are not relevant then you need to modify your content and keywords to help Google isolate the theme of your site. This will involve trial and error.
AdSense Factor
The items needed (I call it the AdSense Factor) to make substantial money using the AdSense program include:
• A website with multiple web pages with a central content theme that draws significant targeted traffic.
• Ads with high click values that are relevant to the theme on each web page.
• A high click through rate by your website visitors.
Website Central Theme
Your website should be based on a specific theme. This is where brainstorming comes into play. You need to spend ample time determining what the theme of your site should be. Generate a list of all your skills, capabilities and areas of interest as you would in developing a niche market.
Select one or more of the niches and identify a keyword phrase to be the central theme of your web site. Identify the “wants and needs” of individuals in that niche that desire information to be satisfied or produce a solution to a problem. In your brainstorming session, identify all the keywords you can that relate to the central theme.
As an example, assume your central keyword theme is “fishing.” Potential supporting keywords could include (depending on the direction you take): fishing rods, lures, tackle, bait, gear, reels, boats and a long list of related items. You then need to develop a separate web page for every keyword item that you use to support the central theme.
Keyword Page Content
Each keyword page needs to have quality content that would be of interest and informative to your prospective visitors looking for information. You can develop the content yourself, use existing free information or pay someone to develop the content for you.
As a starter, you should attempt to generate the content yourself. Research each topic keyword and write articles of 200 to 600 words. The articles should be informative and rich in keywords for each web page with an AdSense box. Remember that “more” is better. The more content-related pages you have then the more AdSense ads you will be able to display and hopefully the more money you will make.
If you believe that you absolutely cannot write articles for whatever reason then look for existing free articles on your web page topic(s). You can also hire a freelance or ghostwriter at very reasonable rates to write articles for you. The choice is yours on how you proceed to get content for your web pages.
When you write your own articles, try to write your articles as if you were talking to someone. Plan on inserting the keyword or keyword phrase in as many places that make sense. The keyword density should be in the 5 to 10% range. This means that the keyword should be included about once every 10 to 20 words in the article. In order to help Google determine the theme for each of your web pages with the AdSense box: use headings and subheadings, use

through

tags where appropriate to add attention and make all keywords bold text in your articles.
Conclusion
You need to consider implementing AdSense on your site if you want to make money from advertising. Google has made it relatively easy and clear to monetize your website through the use of AdSense. The steps involved in the process are:
• First – develop a central keyword theme for your website that contains informative and quality information desired by your targeted visitors.
• Second – develop multiple content rich web pages with individual keyword themes that are focused around your central keyword theme.
• Third - apply and get accepted into the Google AdSense program.
• Fourth - install the AdSense ads box on each content web page with a defined keyword theme.
• Fifth - drive targeted traffic to your website where a percentage of your visitors looking for your informative and quality information will click on the AdSense ads.
• Sixth - collect and enjoy the money paid to you by Google for the clicks on each ad you presented to your visitors.
Keep the “AdSense Factor” in mind when developing your web pages and your visitors will have a high interest in your content. This will lead to your visitors clicking on the AdSense ads and putting money into your pocket.

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Monday, March 3, 2008

Blog for Traffic and AdSense Revenue

You’ve probably heard that there is a great deal of money to be made by using blogs – whether you are into affiliate marketing, or an AdSense publisher. You can use a blog in several different ways.
First, you can use just the blog, as opposed to having a separate static website. You can also use a blog to drive traffic to a static website. Either way works, but in the long run, it’s easier to have a blog, with your own domain, hosted on a web server, than it is to operate both a blog and a website.

Promoting a blog is much easier and faster than promoting a website, because blogs are so interactive. For instance, people can come to your blog, subscribe to it, leave comments on it, and go to their own blogs and write about something that you wrote about, quote you and leave a trackback. This works the opposite way as well.

To promote a blog, there are very specific things you do:
1. You ping your blog after each post. You can do this at a site such as www.pingomatic.com, which will send the ping to multiple blog directories at one time.
2. You use social bookmarks each time you make a post, tagging the post with your keywords. You can quickly and easily send out multiple bookmarks at one time by using a free service such as www.onlywire.com
3. You burn your feed at a free site such as www.feedster.com. This lists your feed in their directory, so that people may subscribe before they’ve ever even visited your blog.
4. You visit relevant blogs that belong to others, and leave relevant comments (not comment spam) with a link back to your own blog.
5. You quote other people’s blogs – just portions, not the entire post – and link to it using your trackback feature. Your link to that post will automatically appear on their trackback list for that post, if they have enabled trackbacks.
6. You use the same promotional techniques that you use for a static website, along with the five techniques listed above.

If you can, make a blog post each day. Otherwise, you should be making a blog post each and every week, once a week. If you’re blog isn’t updated, you can’t really promote it very well.
If you want to use the other method, where you have a blog and a website, you can do this as well. The idea here is to use the same promotional techniques for the blog, and then in each blog post, point to your website.

As you can see, if you are an AdSense publisher, this may be a bit redundant, since you can publish the same information on your blog, and it gets promoted in much the same way – and you can put AdSense on your blog just as you can on static webpages.

Generally, if someone has both a blog and a website, it is because they are promoting several products, or their own product. Again, as an AdSense publisher, with no other source of revenue, it makes sense to just have a blog, instead of a static website as well.

If you are going to be using just the blog, instead of static pages, you will need your own domain name, and your own server, just as you would for a website. Otherwise, you won’t be able to run AdSense ads. At www.blogger.com, you can run AdSense ads, but you have to split what is earned through those ads with Blogger, and it is all set up through their system.

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Article Marketing for AdSense Sites

If you have an AdSense website, you need traffic to earn revenue from that site! There are numerous ways to get traffic, but since we all have limited time, you want to cut right to the chase, and find out what works. Article marketing is one of the best traffic generation methods you can use.
Article marketing is a very successful and easy concept. It is used by all successful Internet Marketers, and when it comes to website promotion, you must look at things from an Internet Marketers point of view, even though, as an AdSense publisher, you aren’t exactly selling any product.


Again, the concept is easy. You write a short article, approximately 400 words long. At the bottom of the article, you write an ‘author’s resource box.’ This is just a simple paragraph of text that says who the author is, gives a little background info on the author, and a link to the author’s website. It’s about five to seven sentences long.
Once the article is ready, you visit numerous article directories, which are also referred to as article banks and article repositories, and submit your article. That’s all there is to article marketing.
Now, many people use these article directories. They go there to find information, or to find content for their own websites, blogs, or newsletters. The article that you submitted is free for them to use, as long as they publish it with the author’s resource box intact, and they don’t make any changes to the article.
Because so many other people can (and will) publish your article elsewhere, it becomes viral. This drives traffic to your site, on a continual basis. But one article submission is not going to be enough. You need to be submitting one article per week, to at least the top ten article directories.
Note that there are faster ways to get traffic, such as using Google AdWords, but article marketing is free, and again, the traffic that you will eventually get from the articles being published is fairly steady.
Here are nine important tips for article marketing:
1. Don’t use the same content that you have on your site. Your site will be penalized for duplicate content.
2. If you use private label rights (PLR) articles, make sure that you rewrite them before submitting them.
3. Before you write your first article, visit one of the popular directories, such as Ezine Articles at http://www.ezinearticles.com to see what your article should be like. You can also get ideas for your author’s resource box here.
4. Writers Block? Lack of time? Use PLR articles, or hire a ghostwriter to write and submit articles for you. Make sure that you are submitting one article per week!
5. Make sure that the topic of your article matches the topic of your site, and the topic of the ads that are being displayed through your Google AdSense ads. This will get you the best results.
6. Before you submit an article, make sure that everything is spelled correctly, and that you’ve used proper grammar.
7. Don’t expect immediate results. Sometimes, it takes the article directories several days, and in some cases, several weeks, to publish your article. You need to be using additional traffic generation techniques as well.
8. Even if you aren’t seeing results from your article marketing techniques, keep at it. Remember, it takes time for it to ‘kick in,’ but when it does, it is well worth the effort.
9. Use your keywords in your article. This is search engine fodder; it drives the article up in the search engine results, which in turn brings more traffic to your site.

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Traffic Techniques to Avoid

There are many ways to get traffic to a site. You will most likely do research to find out about those traffic generation methods.
Methods such as article marketing, forum marketing, pay-per-click advertising, social networking, blogging, and social bookmarking all work very well. But in the world of Internet Marketing, there are also traffic techniques that you should avoid, for various reasons.


Incidentally, we’ll kick start this volume of Adsense Profits Exposed! with traffic techniques you should AVOID.
First, do not ever pay for traffic from a site that promises you a great deal of traffic in a short amount of time. The traffic that you get will not be targeted, and will be of no use to you at all.
In fact, many of these sites are scam sites, and the traffic that you get will actually be automated traffic, not real traffic. Pay-per-click advertising, or PPC as it is known, is not the same as these sites that promise traffic for a fee.
Do not spend hours, or even use automated software to submit your site to free classified ad sites or free for all link sites. This only results in lots of spam for you. It does not result in traffic.
There is one exception: Craig’s List at http://www.craigslist.com. Craig’s List works very well and it is free. The only catch is that you cannot post identical ads in different categories or regions. You have to change the ad each time.
Don’t use pop ups. People hate these, and most people now have software installed that keeps pop ups from popping. Avoid other irritating elements on your site as well, such as blinking text and music, and colors that clash.
Don’t use false statements or exaggerated statements in your advertising. This may get you traffic, but it will irritate the traffic, and they won’t click on links.
Instead, they will either close the browser, or hit the back button. You may not be selling anything, but this is false advertisement none-the-less, and it makes people very angry.
There are two huge mistakes that many newcomers make. The biggest is doing nothing at all. You can build a site, but if you don’t advertise it in anyway, you are not going to get a drop of traffic.
Your Mom might visit, if you tell her about it, but that’s advertising!
The second biggest mistake is not tracking your advertising. If you don’t know what works, and what doesn’t, you will be wasting time and possibly money.
Track all of your advertisements to see where your traffic comes from, and where it doesn’t come from. In the end, you will be glad that you did.
Overall, that’s all that you need to avoid. Other than that, you need to make sure that you are using proven site promotion techniques, which are listed above.
These other outdated methods simply do not work. They are not worth your time, effort, or money. You need to know where the traffic comes from, and you also need to know how well your ads are performing.
You may have a great amount of traffic, but few clicks. It’s important to track the traffic and the ad performance, so you know what to fix!

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Getting Started With Google Adsens (Lesson 7)

In this final lesson I want to share with you some extra tips for getting the best
results from your Adsense endeavors.
1) When you are running an Ad Sense campaign, it is important to make sure that
you are testing all of the different possibilities to make sure that you are getting the
highest click through rate. Try to test different layouts on different pages to see what
works the best. To achieve proper result from your test it is important to use pages
that receive similar amounts of traffic.


2) Although testing is necessity, there are certain areas for your ads that are thought
to be more likely to encourage a higher CTR's than others. For instance, above the
page footer, below the header or navigation bar or on the top left hand side of your
page are thought to be very good. Typically the area in the middle above the main
content is thought to be best.
3. Take the time to provide quality content and make regular updates to your site to
help ensure you a steady flow of traffic to your website. This will help you receive
more ad impressions and more clicks.
4. Keep in mind that visitors can enter your website through a number of different
pages. So it is a good idea to incorporate Adsense on as many pages of your website
as possible. This will increase your overall impressions and hopefully your earnings.
5. Be sure to test the shape, size and color of your ad blocks. You can control and
customize every aspect of the ads so that they blend in with or stand out from the
rest of the content on your website.
6. Test the positioning of your ad blocks to help insure maximum click through rates.
Test different positions on different pages to see which layout achieves the highest
CTR. This will help you discover which areas of your pages that your visitors are
attracted to. Finding the proper position for your ad blocks will be a key factor in
your overall earnings.
7. Using different ad formats will provide different results for different websites. For
instance in most cases the wider ad formats like the large rectangles have been
proven to yield a higher CTR and be more effective than the slimmer skyscrapers
and banner formats. However, this may not be the case for your website - that is
why it is so important to test your results.
8. When you are trying to target specific keyword to attract a higher quality Google
ad for your site make sure that the keyword is repeated enough in the page so that
Adsense knows exactly what the page is about. Be careful though. You want to make
sure that the content still makes sense and is useful. Remember Google takes many
different aspects in to consideration while serving ads.
9. When Google has no ads to display on you site they will automatically show PSA's
(public service ads). If you don't want the PSA's to show on your site you can choose
to have the ad block filled in with a solid color, your own graphic or use the
collapsing ad units code instead.
10. Don't panic if you don't see any ads displaying on your new pages. It can take a
few hours before Google’s web crawlers find pages that have Adsense code on them.
You might see some PSA's at first but these will soon get replaced with targeted
Adsense ads that will earn revenue for you. If you continue to see PSA's after the
first day or two you may want to make sure you didn't violate any of the Adsense
program’s policies.
I sure hope you have enjoyed and learned a lot from these lessons. There is so much
information available about Google Adsense and although I couldn't cover everything
in this short report, I hope I have given you enough information to get you started in
the right direction.
Don’t forget to check out our special offer below. It can save you tons of time and
effort getting your Adsense business off the ground…

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Getting Started With Google Adsense (Lesson 6)

Do you remember in the beginning of this course when I said that Adsense wants
you to be successful with their program?
Well it's true! They have provided you with most of the tools you will need to make
your Adsense business a success.
Tools like reports that you can use to track the performance of your ads. You will find
all of the stats from your campaigns under the reports tab inside your Adsense
account. There you will be able to learn things like the total number of clicks and
impressions for all of your ad units\blocks. You will also be able to view your
effective CPM (cost per thousand impressions).


Let me take a minute to clarify CTR's and CPM's for you.
The CTR (click through rate) for Adsense is the total number of clicks that you
receive for your ad units\blocks. It's broken down by individual ad units. The number
of clicks is then divided by the total number impressions for that unit to return your
CTR. The higher your CTR's the more revenue for you.
The CPM (cost per 1000 impressions) effective CPM is calculated by dividing your
earnings by the total number of page impressions that you receive, and then
multiplying the final figure by 1000. Be careful not to confuse your effective CPM
with your earnings. Effective CPM is generally used for testing various channels to
find out which ones are performing the best. If you need to know more about CTR's
and CPM's login to your account and check out the help files.
The reports can be displayed several different ways. You can view them by the day,
week, month or since your last pay check. You can also search for a specific date
range. You can customize the reports for advanced performance and tracking by
setting up different channels for more in depth results. For instance you can set up
channels to test one page against another, one ad format verses another, keywords,
or even whole websites to see which one performs the best. There are so many
options available with channels that we can't go into them all, but I'm sure you get
the idea!
You can also download your reports in CSV format (comma separated values format)
for better record keeping. Plus get your reports emailed to you automatically so you
don't have to login.
Adsense usually updates the stats every hour, so you can be pretty sure that you are
getting up to date reports.

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Getting Started With Google Adsense (Lesson 5)

Let's talk about getting traffic and tracking it to improve your results.
Now, realistically there is no way I can go into every aspect of getting traffic to your
site and converting it to clicks, but what I can do it go over the basics with you and
hopefully give you some ideas that you can use.
There are many different strategies that you can use to make sure you squeeze the
maximum amount of profits out of the Adsense program.


Most importantly is traffic generation. Since the revenue that you generate from
Adsense is based on the cost per click (CPC) and cost per thousand impressions
(CPM) It stands to reason that the more traffic your have to your website the better
your chances are of achieving higher click through rates and making more money.
Which I assume is your ultimate goal!
Getting traffic can be a challenge to any webmaster. Here is a brief list of some of
the different methods that you can use:
- Search Engine Optimization (SEO) - Traffic exchange programs - Link exchange
programs - Writing and submitting articles to directories - Pay per click programs -
Blogs, weblogs or online forums - Email marketing
Once you start getting traffic you want to do everything you can to convert that
traffic in to clicks on your Adsense ads. Like we discussed in lesson one, a well laid
out web page with good content is the best place to start. It will help keep your
website visitors interested and they will be more apt to stay longer, come back often
and click on your ads more.
There are other tips and tricks that you can use to get people to click on your ads.
Like adding pictures that are related to that type of ads that you are showing to draw
more attention to the ads, but make sure that you adhere to the Adsense terms.
You cannot use pictures of people looking or pointing to the ads or in any way
indicating that people should click on the ads. The best thing you can do is make
sure the graphics incorporate nicely into the site design in a way that will enhance
the ads without shouting out "CLICK ME".
I know all of this may seem complicated and time consuming, but it will all become
clear as you become more familiar with the program.
If you need extra help or you want to know what other publishers are doing why not
join the Adsense forums? You can keep up with what is going on and you can get
some really good tips and information on the best ways to make the most money
from you Adsense ads

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Getting Started With Google Adsense (Lesson 4)

Google Adsense has many ways that they filter the ads that are shown on your
website. It is a good idea for you to become familiar with each of them so that you
can have a better understanding of how the ads are displayed on your site.
Why is this so important?
Because, if you know how the filters work you will be better able to edit the content
on your site to get the highest quality of ads on your pages. The higher the quality of
the ad the bigger the payout on your click through's.


Say for instance you discover a high paying keyword like "quick cash" that you want
to target your Google ads to, but Adsense keeps displaying ads that aren't exactly
what you were hoping for.
Then you know it's time to tweak your pages to make sure that the keyword that you
are targeting is repeated enough in the text so Adsense will display the highest
quality ad on your page. It takes some time and experimenting, but once you
understand how the filters work it will make your job easier.
If you need help knowing what your keywords are worth use the "View Bids Tool". It will show you exactly how much advertisers are paying per click on any
word you type in. The higher the price, the better.
Google has also provided a handy little filter called the.... "Competitive Ad Filter"
I love this one! You can use it to keep certain ads from showing up on your site.
Adsense will actually allow you to specify competitors or advertisers whose ads
should not be displayed on your page. How great is that? Let's say you are selling a
specific product from the page where your ad blocks are displayed. The last thing
you want is someone selling the same thing to advertise on that page.
Keep in mind:
Although these filters are great tools that you can use to help boost your earnings be
careful not to filter everything or you may end up losing money by missing out on
relevant ads that get filtered out.
If you want to learn even more about filters you can log in to your Adsense account
and click on the help link at the top of the page. Then type in "Filtering Ads". It will
bring up a list of different topics related to filters. It's important to learn how to use
them effectively so that you can achieve maximum results.

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Getting Started With Google Adsense (Lesson 3)

Let's talk about incorporating Google Search on your pages for extra revenue.
The Adsense for Search program is a great way of increasing your website revenue
while helping your customers search your site at the same time.
Tell me....
Have you ever been to a website and seen a Google search box on it?


Did you know that every time you type in a search from someone else's site and
then click on one of the results that are returned the website owner is getting paid
by Google? Think about that for a minute. By using Adsense for Search you can
actually get paid for giving people exactly what they are looking for!
This makes Adsense for Search a very powerful tool that you can use to increase
your Adsense income. Not only does it add more functionality to your site, it also
ensures you that you are giving visitors to your website precisely what they are
looking for. But it doesn't stop there. You can use it in conjunction with Adsense for
Content, plus you can include ad blocks that will be targeted to your visitors search
term on your search results page. These ads are gold because they will be relevant
to what ever your visitor types in the search box not just to the content of your web
pages.
Are you beginning to see the power of adding a Google search box to your website?
Adding the Google search box to your website is very simple. Google has complete
instructions on their website. All you have to do is copy and paste to code that
Google provides you with into your HTML wherever you want it to show up on your
page. Then you customize the search results page to suit your website’s theme,
include your Adsense ad blocks and you are all done.

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Getting Started With Google Adsense (Lesson 2)

In this lesson we will go over the layout for your pages and why they are a key part
of your Adsense earnings.
With Adsense you can place up to 3 ad blocks on your web page. You will find
different theories on whether or not it is most effective to have your ads blend in
with or stand out from the content on your page. While some would say they have
better results when the ads stand out, in my opinion it is best to try and make them
blend in with the rest of the site as much as possible so that your visitors will see
them as content rather than advertisements.


Try mixing the ad blocks throughout your content to create a natural flow through
the page. The proper positioning of your ads should be done with great care. The
goal is to position your ads where your visitors are most likely to click on them.
According to research the first place most people look when they visit a website is to
the top left of the page.
Although it may seem to be a good idea to add bright borders, colors or links to
make you ads pop out on the page you will want to take in to consideration what
your visitors are looking for when they come to your site. If they are there looking
for information or a solution to a problem they would be more likely to click through
on a link that appears to be content rather than one that looks like an ad. If they are
there shopping for a product you may do better to have your ads stand out. Key
lesson here is....
“Always keep your visitor in mind when you are building your pages”.
Google has run tests that show horizontal ads tend to receive more clicks than
vertical ones. The idea being that a person is more used to reading horizontally. So
they are more likely to be attracted to this layout. The larger rectangular ads that
read horizontally have been proven to get more clicks simply because they are easier
to read and look more like blocks of content rather than advertisements.
Another tip for ad placement: There are certain areas to place ads that are thought
to be more likely to encourage a greater click through than others. For instance:
above the page footer, below the navigation at the top of the page and on the top
left hand side of the page.
Keep in mind that near the middle above the main content is thought by many to be
best place to put your ad blocks.
Let's say that you have 3 ad blocks on your page, but still want more. What can you
do? Here comes Google's link units to the rescue. You are allowed to add these in
addition to standard 3 ad blocks without breaking any of the Adsense rules. These
link units are a great way to incorporate ads that can look like they are a natural part
of your sites navigation menus, but when they are clicked on they take the reader to
a page of targeted ads that are related to the topic of your site.
I know this is a lot to think about, but it is very important to take the time to think
about your page layout. If you get stuck for ideas just start surfing. See what other
sites are doing. Where they are putting their ads. You will get some great ideas!

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