How changing 1 onpage optimization factor can boost your rankings by over 350 positions Session 2and the html code would look like this h-one "How changing 1 onpage optimization factor can boost your
rankings by over 350 positions!" h-one
Of course, I would have changed my lesson title to contain my main keyword if I was actually trying to
optimize this page for Google. Also, if possible, it's ideal if you can include ONLY your main keyword within
the h1 header tags. h-one Weight Loss Story h-one would be perfect.
Add h-two header tags
Next, we'll need to create an h-two header tag. This can be thought of as a sub heading for our webpage.
You should place your 2nd most important keyword in the h-two header tag. The h-two tag should be placed
somewhere towards the top half of your webpage.
A good h-two header tag for our example would be:
l h-two safe weight loss h-two (Usually it's best to place your primary keyword in your h-two tags and
your secondary keyword into the h-two tags.
After we've done this, we need to actually create the content for our webpage. When writing the content, try
to evenly sprinkle your main keywords throughout the copy. Don't overdo it though.
Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of
the keywords per 1-2 paragraphs, depending on how large your page is.
Tip: Make sure to mention your main keyword at the very top left and the very bottom right hand side of the
webpage. A trick I like to use is to include this in the copyright information line at the bottom of the website.
For our example, this would be a good example:
© 2005 copyright www.domain.com a weight loss story
Notice that it flows and doesn't really look too strange.
Bolding, italicizing and underlining ...
Once we've finished writing the copy, we should go through and bold, underline, or italicize some of the
keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps.
Properly include image tags ...
Next, click on the very top image of your webpage (This is usually your website's header graphic) and
include an image tag using the text "weight loss story header" if you're adding this alt text to your
website header graphic. Click on 2 more graphics throughout your webpage and enter your other 2
keywords, plus an extra word like "graphic" or "image"... For example, we would use "weight loss picture
graphic" and "safe weight loss image". This ensures that Google won't view this as spam.
Force Google To Read Your Keywords First!
Now, remember I stated above that Google views your webpage from top left, to bottom right? Well, in
general they do. But because most websites contain a left hand column which contains all of their
navigation links...
Google WILL View all of the text in the left hand column Before The Body of the webpage
How can you get around this? I've come up with a neat little trick that will ensure that Google reads the
actual body of your webpage before the left hand column containing your navigational links.
Here is what you need to do:
Rather than creating a table that looks like this:
| navigational links | You body text... |
You should create a table that looks like this:
| | |
|navigational links | You body text... |
By doing this, Google will read the top left hand row/column first... BUT will see that it is empty, so it will
then read the body of your webpage and then read the 2nd left hand row/column which contains
your navigational links! :-)
That's all there is to it!
In summary, I really want to point out the fact that, although good onpage optimization is something you'll
really want to do, it is NOT how you make dramatic changes in your search engine ranking!
This is one of the biggest misconceptions in the search engine world. Many believe that by getting your
keyword density just right, or by moving your keywords around on the page in just the right places, you'll
really move up in the search engines.
That is not the case at all. It is the offpage optimization factors that will get you high rankings. I will teach
you exactly what offpage optimization factors are, AND how to make sure you optimize these factors
perfectly for Google!
Next, we'll need to create an h-two header tag. This can be thought of as a sub heading for our webpage.
You should place your 2nd most important keyword in the h-two header tag. The h-two tag should be placed
somewhere towards the top half of your webpage.
A good h-two header tag for our example would be:
l h-two safe weight loss h-two (Usually it's best to place your primary keyword in your h-two tags and
your secondary keyword into the h-two tags.
After we've done this, we need to actually create the content for our webpage. When writing the content, try
to evenly sprinkle your main keywords throughout the copy. Don't overdo it though.
Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of
the keywords per 1-2 paragraphs, depending on how large your page is.
Tip: Make sure to mention your main keyword at the very top left and the very bottom right hand side of the
webpage. A trick I like to use is to include this in the copyright information line at the bottom of the website.
For our example, this would be a good example:
© 2005 copyright www.domain.com a weight loss story
Notice that it flows and doesn't really look too strange.
Bolding, italicizing and underlining ...
Once we've finished writing the copy, we should go through and bold, underline, or italicize some of the
keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps.
Properly include
Next, click on the very top image of your webpage (This is usually your website's header graphic) and
include an
website header graphic. Click on 2 more graphics throughout your webpage and enter your other 2
keywords, plus an extra word like "graphic" or "image"... For example, we would use "weight loss picture
graphic" and "safe weight loss image". This ensures that Google won't view this as spam.
Force Google To Read Your Keywords First!
Now, remember I stated above that Google views your webpage from top left, to bottom right? Well, in
general they do. But because most websites contain a left hand column which contains all of their
navigation links...
Google WILL View all of the text in the left hand column Before The Body of the webpage
How can you get around this? I've come up with a neat little trick that will ensure that Google reads the
actual body of your webpage before the left hand column containing your navigational links.
Here is what you need to do:
Rather than creating a table that looks like this:
| navigational links | You body text... |
You should create a table that looks like this:
| | |
|navigational links | You body text... |
By doing this, Google will read the top left hand row/column first... BUT will see that it is empty, so it will
then read the body of your webpage and then read the 2nd left hand row/column which contains
your navigational links! :-)
That's all there is to it!
In summary, I really want to point out the fact that, although good onpage optimization is something you'll
really want to do, it is NOT how you make dramatic changes in your search engine ranking!
This is one of the biggest misconceptions in the search engine world. Many believe that by getting your
keyword density just right, or by moving your keywords around on the page in just the right places, you'll
really move up in the search engines.
That is not the case at all. It is the offpage optimization factors that will get you high rankings. I will teach
you exactly what offpage optimization factors are, AND how to make sure you optimize these factors
perfectly for Google!
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